Because they are Randian Superheroes that do things that are actually, well, Randian.
A snippet from the press release:
BB&T West Virginia Group/State President Phyllis Arnold said a key component of the BB&T Center will be to provide students with a solid grounding in the workings of capitalism and free market forces. Components of the Center’s curriculum include but are not limited to:An upper level course focusing on the principles set forth in Ayn Rand’s Atlas Shrugged and Adam Smith’s The Wealth of Nations.“There is overwhelming evidence that capitalism produces a higher economic standard of living,” said Arnold. “John Allison, our chairman and chief executive officer, passionately believes there needs to be a deeper understanding of the moral defense of capitalism and its causal relationship to economic well being.”
A Lecture series known as the BB&T Lectures with speakers advocating public policies that promote economic and political freedom.
And here you thought BB&T stood for "Bed, Bath, and Towel."
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