Ladies and gentlemen, I present Camel Crush.
(My apologies for the shakiness; you can't seem to find professional-looking cigarette commercials these days.)
The gimmick? It starts off as a normal non-menthol cigarette, but it has a little menthol zit embedded in the filter that you pop when you want to make the smoke a menthol.
At least that's what it feels like; a zit that's under the surface of your skin. It especially feels like that when you pop it.